Produce Your Life

created by Katie Cunningham

The 14-week framework to get you honest, creative, and radically turned back on in life aka how to think like a producer to get your shit together with a clear creative vision, a methodical plan, real deadlines, an honest budget and a carefully chosen crew. We’re doing great.

Produce Your Life began as a survival tactic. As a producer, writer and director, I was floored I could juggle multiple million-dollar projects, but I couldn't get myself organized enough to order some damn paper towels.

So I committed to treating my life like one of my productions for five months: giving it a creative vision, a methodical approach with deadlines, a budget, and a curated crew.

I began documenting what was happening every Sunday on my Substack. What emerged is both a memoir of rebuilding (after a divorce, a sudden and weirdly cinematic death of a parent, and moving across the country...twice) and a framework that translates the mechanics of production into a deeply human process for change.

The framework is being turned into a workbook as we speak, and until then, I help wonderful humans apply the framework to their own lives in 1:1 creative treatment sessions.

Overview

  • Creative Treatment

    Weeks 1-4

    Clarifying what truly feels aligned for you

  • Pre-Production

    Week 5-12

    Build your schedule, budgets, and your crew list

  • Scout + Shoot

    Week 13-14

    Bring it all together

  • When I say Katie is a modern-day alchemist, I mean she has a quiet magic: she can take a dream—no matter its shape or stage—and turn it into something you can actually hold in the world. She can listen to any idea carefully, and then somehow understand, then map the small, practical steps that can make it exist in the world. Wow, right?

    Stephe S

  • The energy and care that Katie brings to every interaction - especially her coaching - is truly unique in this world. She has a contagious optimism and a go-getter spirit that leaves you feeling ready to face and conquer any challenge. Knowing I have Katie in my corner has helped me to open new and unexpected doors in my life, and has given me the confidence to travel down exciting new paths I might not have otherwise dared to explore.

    Caitlin S

  • Katie has been and continues to be a constant source of encouragement and insight. The breadth and depth of her experiences form a bedrock of wisdom from which springs a fount of playful curiosity and commitment to her craft. I’m not sure how she does it, but I’ve never left an interaction with Katie without feeling both conviction and joy.

    Nikki L

  • Katie has helped me navigate multiple career transitions and thrive along the way. Her talent is a combination of “let’s get in the weeds” and “let’s craft the big picture” — which is what makes her an excellent coach. And you’ll have fun along the way! I couldn’t possibly recommend Katie more.

    Jane M

1:1 Creative Treatment Workshops

The way to get started now:

  • 2× 60 minute private sessions to get clear on your goals, usually best at Week 1 and Week 4

  • A personalized creative treatment for you to hone and reference as you work the framework

  • The PYL Framework and supporting materials

$375
Reach out to book at katiemaysay@gmail.com

Produce Your Life: The Workbook Produce Your Life: The Workbook
Produce Your Life: The Workbook
$55.00

Pre-Order Produce Your Life: The Workbook

Coming June 2026